Why Use Paid Promotion?

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We don't want to lose money. Right? :)

Many owners of the small business I meet for their small business marketing don't want to use paid promotions. They say I had already made a website and social media account. Why do I need to pay more?

You may have heard in news or social media that Facebook is blocking organic reach. Pages with 500,000 Likes gets only 2% Organic Likes. Everything else is from paid promotions.

Facebook is already stopping people's content to reach more people no matter how good the content is. So, if your product or your content is good but nobody is seeing it then, What's the purpose of having a great product or service or content.


Why Facebook do this?


Because they want you to use paid promotions and they can make money from you. Facebook is already blocking and Instagram is on the way. You may find that lately, your posts are reaching less and fewer people. As both of them Facebook and Instagram is same and integrated with each other they are going to be the same with Facebook.

There was an age when we can use SEO and rank higher in Search Engine. But that age is gone now and organic SEO is not working that much. So, you need to go for paid promotions.

Now, If you don't have money then it will gonna take some time but never stop because you think that people are not liking, watching, reading, sharing, buying your product/service. They are not doing it because they are not reaching to you. These Social Media is the real culprit.

Many people start something good and then stop because they are not getting enough traffic in organic ways. Don't get stressed over it just do what you have to do.

And if you have money use it into the paid promotions it will give you faster results.





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