5 Reasons Why Use Facebook for Digital Marketing?

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Social Media Marketing is a part of Digital Marketing. We can say that Social Media is not just a part but more than that. Because many times we say Digital Marketing many people can only think of marketing using Social Media. So, Social Media is really a deciding factor in Digital Marketing.

But, there are lots of social media on the internet. And we need to choose one which is best for us. The first question you will face is...

Which one to choose?

When you don't have much knowledge about DM and you are marketing on your own for your Small business or Start-up. It's tiring and very time consuming to decide and finally, most people make the mistake of out of frustration to create accounts on many sites. I had defined this problem in another article you can read it here.

So, What can you do to avoid that?

When you are starting and don't know which social network to choose. We are suggesting that you choose Facebook.

Why Facebook? Here are 5 Reasons Why?

1) Numbers of Users

Facebook is the number one social network in the world. There are hardly any people who are not on facebook. In India, almost everybody has an active account on Facebook. But not all the people are on Twitter, LinkedIn, Instagram etc. So, Using Facebook will give you to rich out to the people of every type and you can get an idea of what kind of people is liking your work.

2) Friends of Friends

This is a great thing about Facebook. Almost every user have more than 200 friends on Facebook. So, when you share something with your friends and if your friends like that then the friends of your friend who liked your post will also see your post. This creates a chain effect and you can reach more people just by sharing your content with your friends.

3) More Details On Users

When you don't know what type of people you are targeting this helps you really great. When we don't have a Persona created on our Target Audience it's hard to do marketing. So, if you are using Facebook it will help you with that. When somebody likes your posts you can see their profile with details. And you can use that details to create the persona and define what type of people will like your content.

4) Facebook is Integrated

So, we all know that Facebook is big. But many of us don't know that it is Connected with others too. How?
Facebook owns Whatsapp and Instagram both are leading Social Network other than Facebook. And Instagram is world's most growing platform right now. And if you don't know Facebook and Instagram both are integrated. You can run ads on both platforms at the same time working with any one of them. You don't need to manage both of them you can use both almost at the same time in some senses.

5) Powerful Ads

As I said in that you can run ads on Facebook as well as Instagram at the same time. This is the advantage you have to run your Ads on two leading Social Networks with effort only given to one. And on Facebook, you will find all type of people and see what they do? where they live? and why they are interested in your Product or Service and many more details. Which helps you in creating your persona. Ads on Facebook are very powerful. If you are investing in Ads then Facebook is the best option you have.

These were the 5 Reasons why you should use Facebook. Hope this will give you some insight in your Digital Marketing. And if you have any questions or suggestion please leave them in the comments.